What is an SEO consultant?
If your website needs attention then you may require the services of an SEO consultant. Much like your car mechanic, your SEO consultant should be a specialist with a wealth of experience in their particular field, namely search engine optimisation. So, if you’ve heard the term “SEO consultant” but aren’t sure exactly what they do on a daily basis, here’s a brief overview.
What does an SEO consultant do?
As an SEO consultant, my daily duties can most easily be broken down into two main categories. These two very broad ‘on-page’ and ‘off-page’ categories can again be broken down further into numerous sub-categories. But for now, ere’s an overview of each:
What is On-page SEO?
The first is what we call the ‘on-page’ stuff (a.k.a. on-page optimisation). This is where I’ll take a good look at everything that’s on your website. I’ll inspect each page individually and look for topical relevance. In other words, does the content of the page reflect what a potential customer is looking for?
The page must reflect this by having correctly formatted title and meta descriptions as well as relevant headings within the content of the page.
I’ll also conduct keyword research. This means I’ll look at specific words and phrases that people will use when searching for the product or service you offer. For example, if you are a plumber then relevant keywords would be ‘plumber’, ‘plumbing’, ‘taps’, ‘leak’, ‘water’, ‘central heating’ and so on.
I’ll also take a deep dive into the technical aspects of your site and examine the nuts, bolts and cogs that make it tick
What is Off-page SEO?
Now let’s take a quick dive into the ‘off-page’ stuff (a.k.a. off-page optimisation). A pertinent example of off-page optimization is backlinks. Backlinks are links from one website to another. If another website is linking to yours and that website is deemed to have authority, this will benefit your site and is a sign of trust.
Social media activity is another form of off-page SEO. Again, this is a sign of trust if you have a broad, organic following and preferably, an option for clients to leave reviews. This, of course also applies to your Google My Business listing (assuming you have one).
Citations are also incredibly important. Even if there is no backlink to your website, citations (your business details listed on other websites) on websites such as Yell.com are another crucial sign of trust.
Bear in mind that all of this can be tracked and monitored through a variety of tools such as Google’s ‘Search Console’ and ‘Analytics’.
The SEO consultation roadmap
When you make initial contact with me, we will have an SEO consultation, we’ll discuss what it is that you want to achieve. If you already have a website (or sites), I’ll ask for its/their URL(s) (website address) so that I can take a quick look to get an initial impression of your business.
We can then discuss what type of budget you have available for the projection and whether we think we can work together (I think it’s important to have some common ground as I don’t work with absolutely everyone who contacts me).
If all the right boxes are ticked, I’ll then formulate a roadmap for you to take a look at. It’ll be a straightforward plan written in plain English of what I think needs doing, together with a rough timeframe of how long each step will take. If you’re happy to proceed, I’ll then get to straight to work!