How to Choose
an SEO Consultant

Search engine optimization continues to be a leading strategy for businesses and individuals to generate website traffic and draw in customers and prospects. However, the constant challenges of evolving Google algorithms and increased competition have prompted many to use the services of an SEO consultant. Here are several things to consider before hiring a professional SEO consultant.

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Professional SEO Consultant

All SEO consultant services have a different spin on the tactics and techniques used to help a website improve rank. The consultant will be able to show how they have helped other websites with specific strategies. Look for techniques that do not utilize older methods that have been discredited. SEO is a constantly moving target; your consultant must be using the most cutting-edge methods available.

SEO Consultant Services Guarantee

An small business SEO consultant may offer a guarantee that they can rank a website at the top of every search engine including Yahoo, Google and Bing. However, there are so many factors that influence a website's success that a guaranteed number one ranking is unrealistic. Rather, look for an organic SEO consultant that can give you a clear picture of the challenges your website faces and their plan of attack to maximize your chances of improvement over time.

Local SEO Consultant For Hire

Many consumers research on the Internet before they go out to make a purchase. That is why local search is so important. People will type in a local city, community or neighborhood as part of the search entry in order to find local products and services. This means that your local SEO consultant must utilize specific techniques in order to move a website up in local search rankings. The consultant should know and understand these techniques and be able to communicate them to you clearly.

SEO Marketing
Consultant Measure of Success

An small business SEO consultant may offer a guarantee that they can rank a website at the top of every search engine including Yahoo, Google and Bing. However, there are so many factors that influence a website's success that a guaranteed number one ranking is unrealistic. Rather, look for an organic SEO consultant that can give you a clear picture of the challenges your website faces and their plan of attack to maximize your chances of improvement over time.

Mobile SEO Consultant

Many consumers research on the Internet before they go out to make a purchase. That is why local search is so important. People will type in a local city, community or neighborhood as part of the search entry in order to find local products and services. This means that your local SEO consultant must utilize specific techniques in order to move a website up in local search rankings. The consultant should know and understand these techniques and be able to communicate them to you clearly.

Characteristics of a
reputable SEO marketing consultant:

  • Strategy
  • web analytics
  • mobile awareness
  • local search
  • avoiding superfluous guarantees

Keep these factors in mind when reviewing their service offerings.

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