So, it’s now October 2023 and Google has finished (apparently) rolling out its new Helpful Content update. This update purports to be more accepting of AI-generated content and raises concerns about third-party content on main sites or subdomains. Additionally, there’s advice for sites seeing a traffic drop post-update. Main Points: Key Questions: Like all of … Read more

As an SEO consultant, I’m sometimes asked whether or not it’s a good idea to make a “privacy policy” page and a “terms and conditions” page “no follow” links (rel=”nofollow”). The reason being that these pages are often in the footer of every page on a website and unwanted “link juice” might flow to them … Read more

Getting a backlink from a highly reputable and authoritative website like the BBC isn’t easy. It’s a bit of a cliche in SEO circles, with the BBC and Forbes being perhaps the two most quoted “holy grail” sources for desirable backlinks. However, as you can see from the Google Search Console (aka Webmaster Tools) image … Read more