Creating high-quality and original content for your website is important. If your content is well-optimised and provides the relevant information that a person is looking for, it will drive more users to your website.
If the users are also potential customers, then creating engaging and authoritative content – known as E-A-T (Expertise, Authoritativeness, and Trustworthiness, ) and encouraging them to interact with your website will lead to more sales.
Even if the site visitor is not a potential customer – perhaps because they’re on the other side of the world, then there are still enormous benefits to writing great content for your website. For example, a well-written article will attract backlinks from other websites. A backlink from a high authority site, especially one that’s in a related industry to your own, is a sign of trust and will help your website rank higher in SERPS (Search Engine Results Pages)