Keyword research

Keyword research is a crucial strategy for any website.  It entails the identification of particular words and phrases that people will commonly use when searching for your business’s goods or services. 

The objective of keyword research is to improve your website’s visibility and attract more traffic to it.  This in turn should lead to greater lead generation.

When keyword research is done properly, you should have a list of keywords together with their search volume, how competitive they are and how relevant they are to your business. If they are applied to your website’s  content,  it can help you rank higher on all the major search engines; specifically Google and Bing.