A thorough SEO audit of your website and what can affect its ranking both on and off page may be necessary. This will typically include
- The structure of your website
- Keyword analysis
- Local SEO strategy (if applicable)
- Mobile optimisation
- Site speed
- How crawlable and indexable your website is
- An analysis of backlinks
- Whether there is duplicate content
- Whether there is a penalty being applied
- A Google Analytics review (if applicable)
- A Google Search Console review (if applicable)
- Competitor analysis
- Social media presence
- Content analysis